There are some places in life that leave a lasting imprint on your heart. Cuba is one of those rare destinations. More than an island, whether you’re visiting Cuba for the first time, or the fifteenth, this country’s raw authenticity, undeniable rhythm, vibrant colour and rich culture has a way of capturing the soul.
Whilst it needs no further introduction, it’s our right to continue bragging about our unwavering love for this corner of the Caribbean and why, we believe, visitors keep circling back.
A Triple Threat: Sand, Sights & Salsa Nights

Crowned as the largest Island in the Caribbean, Cuba undoubtedly comes up trumps when it comes to local experiences and things to do. With over 300 beaches – many of which are celebrated among the best in the world – the country’s pearlescent coastline plays the perfect backdrop to many family holidays, from Varadero’s popular powdery beaches to the tiny cays and coral bays that dot the isle. Every shoreline feels like a secret waiting to be discovered. But Cuba’s beauty goes far beyond the beach.
Step away from the sands and you’ll discover a landscape so diverse, you’ll feel as though you’re in another part of the world entirely. Travel inland and you’ll uncover the breathtaking valleys and lush tobacco fields of Vinales Valley, or the vibrant cities of Havana, Trinidad and Santiago De Cuba – where history meets heart at every corner.
Wherever you visit, engrained into Cuba’s culture is its deep love of art – from the rhythmic pulse of local beats to lively salsa dancing. Music and movement are a way of life here, woven into every celebration and street corner. So whether you’re swaying to salsa music at one of the many bars in Havana or watching dancers perform under the stars in Santiago de Cuba, the island’s creative spirit will follow you – and it’s impossible to ignore; adding yet another bow to its arrow.
One of the Safest Countries in the World

Did you know that Cuba is one of the safest countries in the world? With remarkably low crime rates and welcoming locals, it’s a destination that somehow has the ability to make you feel as though you’re totally at home – despite the long-haul flight. While we advocate its safety, despite its glowing reputation it’s still important to avoid leaving valuables unattended, wearing expensive jewellery on show or accepting monetary exchanges from locals in the street – of course.
Thanks to the hospitality of the locals, whether you’re sharing laughter with a taxi driver in a classic 1950s car or learning to dance salsa in Havana, you’ll feel like part of the community.
A Journey Through Time and Culture

Postcard-worthy beaches and punchy rum cocktails aside, Cuba is also renowned for its rich history and culture – properties that are woven into every building, every rhythmic beat, and every sunset stroll along the famous Malecón.
History buffs will be in their element marvelling over the country’s architecture – a mix of colonial grandeur, Art Deco and Neoclassical influence – telling age-old stories of resilience and pride. Iconic landmarks include the National Capitol Building, Palacio de Valle, and Bacardi Building, while it’s also worth a wander through the colonial streets of Trinidad and the Neoclassical city of Cienfuegos for more architectural gems.
Then there’s the music. The irresistible pulse of Rumba, the romance of the Bolero, and the energy of Salsa that fills Havana’s cobbled streets long into the night – music is the beating heart of Cuba. Often described as a marriage between the Spanish guitar and the African drums, various Latin music and dance styles, such as Son (which in turn, birthed many of the popular Cuban music genres you hear today – such as Salsa, Latin Jazz and the Cha Cha Cha) originated from the island.
Afro-Cuban culture is still celebrated across the island today and is a major draw for tourists eager to experience local life during their visit. From the historic facades to the island’s music and dance, vibrant cuisine and numerous religious beliefs – this all-encompassing destination packs a KO-worthy punch when it comes to cultural depth.
Pulsating Energy Day to Night

Once the sun sets on the island, Cuba truly comes alive. From atmospheric rooftop bars with panoramic city views to lively jazz bars and too many rum cocktail joints to count, Cuba’s nightlife is an effortless collaboration of sound and (ever-flowing) spirit.
Up there as one of the most popular night-time attractions is Tropicana Club, Havana’s famous open-air cabaret with a line-up of toe-tapping music, dance performances and acrobatics. Iberostar Parque Central serves up delicious tipples with tantalizing rooftop views to match, while El Floridita (the birthplace of the Daiquiri) is another firm-favourite – not only because it was Ernest Hemingway’s haunt of choice.
Why Cuba Stays in Your Heart

Perhaps what makes Cuba so magnetic is that it’s unlike anywhere else. It’s a destination of contrasts – timeless yet evolving, tranquil yet full of energy. From its stunning architecture that tells historic tales to beautiful blonde beaches, rolling countryside and fast-paced cities each influenced by its rich culture – this is a destination rich in variety, yet united by the same vibrant spirit and timeless values woven into its very fabric.
Ready to fall in love with Cuba? Start planning your unforgettable escape today with Love Cuba and discover why travellers keep coming back, year after year.
Love Cuba is the UK’s leading Cuba holiday specialist. Click here for more information on Cuba holidays, Multi Centre Cuba Holidays or Tailor Made Cuba Holidays – please don’t hesitate to contact our friendly team of Cuba holiday specialists on 0207 071 3636 or email: enquiries@lovecuba.com today.





