There’s something undeniably enchanting about a destination that feels frozen in time while still exuding an irresistible charm. Cuba is exactly that—a unique, vibrant, and captivating gem nestled in the heart of the Caribbean.
If you’re on the hunt for an unforgettable holiday experience, here are just a few reasons why Cuba should be at the top of your travel wishlist.
It’s authentic

Cuba’s unmistakable allure stems from its time-worn streets, so if you’re a history and culture enthusiast, it’s one of the most unique places to visit. As you stroll through the bustling cities – in particular its world-famous capital of Havana – it’s hard not to be captivated by the sight of classic cars from a bygone era cruising past, their colourful paint jobs as vivid as the island’s spirit.
Cuba is a special destination because of its unparalleled authenticity. Not conforming to the tourist pull in the same way as other holiday destinations, the island country serves up traditional cuisine, colonial-era buildings, classic hand-rolled cigar shops, pulsating live music and beyond.
What you see is what you get, and it won’t disappoint.
UNESCO World Heritage Sites galore

With an impressive nine UNESCO World Heritage Sites to explore, history buffs will have plenty to keep them busy during their time here. From the colonial architecture in Old Havana and Trinidad to the stunning natural beauty of Vinales Valley and the Desembarco del Granma National Park, Cuba is an open-air museum just waiting to be discovered.
Old Havana’s Fortification System should be at the top of your itinerary, with Morro Castle, La Cabana, and La Fuerza ready to be explored around the bay. Havana Cathedral and some of its Government buildings are also worth marvelling over for their majestic beauty – particularly if you’re into architecture.
If nature is more your thing, the awe-inspiring Alejandro De Humboldt National Park is sure to blow you away. With varied geology and a diversity of unique ecosystems and species, this is one of the most biologically diverse tropical island sites in the world – and one that’s greatly untapped due to its secluded location in the eastern provinces of Holguín and Guantánamo. Get your hiking boots on and embark on one of the three scenic guided walks, before stopping for a picnic by the cascading waters.
It’s safe

There has been much speculation about Cuba’s safety as a destination over the years, but the country proudly boasts one of the lowest crime rates in the Western Hemisphere – making it an incredibly safe destination for travelers. This means you can focus on enjoying the sights, sounds, and experiences without a worry in the world.
The beaches are out of this world

If sun, sand, and surf are your idea of heaven, Cuba’s got you covered. With over 430 beaches spread across 3,500 miles of coastline, there’s definitely a stretch with your name on it. The powder-white shores of Varadero are hugely popular since it’s one of the largest tourist resorts in Cuba; unfurling 20 kilometres, this portion of the coast has a healthy selection of sun loungers, water sports, and five-star all-inclusive hotels that fringe it – ideal if you want to roll out of bed and onto the beach.
If you’re seeking seclusion, Playa La Reina in far eastern Cuba is a pocket-sized oasis home to a few piglets and two casas, selling spectacular seafood dishes. Playa Jibacoa is another scenic wonder if you prefer a quieter stretch, backed by rolling hills, it’s a great spot for snorkelling. For catamaran cruises and making a splash in the crystal-clear waters, the three idyllic isles of Cayo Santa Maria are your best bet – each spot is as beautiful as the next.
We could talk about Cuba’s sprawling sands all day long, but for now, here are a few of the best beaches in Cuba to consider for your next visit.
Feel the Rhythm

Cuba’s music scene is legendary, and for good reason. The infectious rhythms of salsa, son, and rumba spill out onto every street corner, beckoning you to dance the night away alongside the friendly locals.
Cuban music has evolved over the years thanks to Spanish, Arican, and European influences, but it was the forming of the Buena Vista Social Club in 1996 that gave the country’s music international fame, when a local music promoter rounded up a group of veteran musicians to make an album – the rest is history.
Head to the Casa de la Música, Casa de la Trova, or Casa de la Cultura to experience Cuba’s authentic music scene, which has been wonderfully preserved by these buildings that are dotted across almost every major city. With live music available most days of the week, you can immerse yourself in the soul of the island by taking in a live performance or even joining a dance class.
Incredible cities to discover

Beyond the postcard-worthy beaches it’s so famous for, Cuba is home to a wealth of incredible cities, each with its own distinct character – besides the charm of Havana, of course.
If you’re interested in the history of Cuba, in particular Che Guevara, you’ll want to pay a trip to Santa Clara. The first city the forces freed from the control of Bautista’s army in December 1958, it’s full of culture and plays host to a famous monument and many murals of the revolutionary, most visible on the Carretera Central.
The largest (and hottest) urban area outside of Havana, Santiago de Cuba is a bustling corner of the country vibrant with lively music, beautiful architecture, and interesting locals. A must-visit while you’re here is Parque Céspedes, the beating heart of this city is full of walking, talking, guitar-playing, hustling humanity and there’s plenty to see and do here. Take a walking tour and explore the architectural landmarks (it’s not crowned the cultural capital for nothing), such as the Cathedral de Nuestra Señora de la Asunción before hitting the popular rooftop bar at Casa Granda Hotel for gorgeous panoramic views as the sun sets over the park.
The UNESCO World Heritage Site of Cienfuegos is one of the most laid-back cities of Cuba. Its location by the sea makes it wonderfully breezy and it also has a Malecon (like Havana) worth meandering – which eventually leads to Punta Gorda. Places of interest include the Cienfuegos cemetery, the nearby botanical gardens, and Bahia de Cochinos (Bay of Pigs) – a great spot for snorkelling and diving enthusiasts.
Whether you wander the cobbled streets of Trinidad, explore the labyrinth of alleyways in Camaguey, feel the pulse of Santiago de Cuba, or soak up the laid-back vibes in Baracoa – there’s a Cuban city to suit every traveler’s taste.
So, if you’re searching for a holiday destination that ticks all the boxes—culture, history, safety, stunning beaches, lively music, and friendly people—look no further than Cuba. Pack your bags, grab your dancing shoes, and get ready for an adventure that’s as timeless as the classic cars that grace its streets. For more information, speak to one of our travel experts and we’ll tailor your trip to meet your travel needs.
Love Cuba is the UK’s leading Cuba holiday specialist. Click here for more info on Cuba holidays, Multi Centre Cuba Holidays or Tailor Made Cuba Holidays please don’t hesitate to contact our friendly team of Cuba holiday specialists on 0207 071 3636 or email enquiries@lovecuba.com





