Cuba is a destination that goes above and beyond its well-versed attractions. While its vintage cars and famous cigars have, quite rightly, earned international recognition, the country’s essence runs much deeper than these surface level stereotypes.
Amidst the majestic landscapes and pulsating culture of Cuba, you’ll discover a place where history, nature, and humanity converge. Beyond the clichés, there’s an authenticity that encourages you to explore further, whether you’re strolling through Havana’s historic cobbled streets, tucking into local cuisine, or immersing yourself in the pulsating rhythm of classic Cuban music.
In this article, we uncover Cuba’s hidden gems, where every twist and turn uncovers a story that’s waiting to be told.
1. It’s a Journey Through Time
Wandering the streets of Havana is akin to stepping onto a film set where time itself appears to have frozen in the 1960s. Those meticulously preserved classic cars are not mere relics; they are the daily mode of transportation for the locals. Every corner, from the vividly painted buildings to the cobblestone streets, immerses you in a snapshot of history – and that’s (in our opinion) a pretty special thing.
2. There’s a Symphony of Sounds

Cuba’s auditory landscape is a harmonious blend of rumba, jazz, and, of course, salsa. Music here isn’t mere background noise; it permeates the very soul of the culture. It resonates everywhere, from street corners, casa windows, and beachfront bars, compelling you to sway to the rhythm or, at the very least, nod along in appreciation.
3. Dining with Heart
Set aside any notions of upscale dining when you visit Cuba, for here, you will dine at paladares – small, family-run eateries often located within someone’s home. It is in these humble establishments that you’ll embark on a journey to discover the authentic essence of Cuban cuisine, from ropa vieja to yuca con mojo. Here you can sample real, traditional recipes that have been passed down through the generations; it doesn’t get much better than that.
4. It’s an Escape from the Digital World
Internet access in Cuba is a scarce commodity, and the ubiquitous Wi-Fi we take for granted in the UK is not readily available. We say you should simply embrace the opportunity to disconnect and truly engage with the soul of the country. Conversations with friendly locals over café Cubano can replace endless scrolling through social media feeds. The result is refreshingly invigorating.
5. Feel the Echoes of Revolution

The echoes of a revolution are still palpable in Cuba. Revolutionary slogans and the enduring images of Che Guevara and Fidel Castro serve as vivid backdrops to the nation’s atmosphere. It’s a bit like walking through a live museum, commemorating a pivotal chapter in modern history. These reminders are etched into every town square and historically imbued wall, so those eager to learn about the country’s history and culture won’t have to try too hard.
6. Beaches that Will Take Your Breath Away

With a coastline spanning over 3,500 miles, Cuba boasts beaches that could easily belong to some of the most idyllic daydreams. From postcard-worthy stretches including Varadero and Playa Paraíso to Guardalavaca – choosing a favourite among these paradisiacal stretches of sand is going to be a tough one. Perhaps, visit all three?
7. It’s All About Those Cocktails
Cuba is not only the birthplace of the Mojito and the Daiquiri, but also the home of Havana Club, a world-famous rum that may forever spoil your palate for all other spirits. Be it a meticulously crafted cocktail or a simple shot, each sip encapsulates the spirit of Cuba.
8. It’s The Land of Cigars
Even if you’re not a smoker, watching a cigar being expertly rolled is a mesmerising experience. The tobacco fields of Pinar del Rio are where this fascinating process begins, and visitors can witness the entire journey from, leaf to luxury, on one of the insightful tours.
9. You Can Stay in Casa Particulars Rather Than Hotels
In Cuba, you have the unique opportunity to stay in a Casa Particular. Translated as “Private Home” this is similar to Airbnb, but with the added warmth of Cuban hospitality. The idea is to reside with Cuban families, sharing their homes, stories, and perhaps even their secret salsa sauce recipes (if you’re lucky…).
10. Discover Nature’s Masterpiece

Have you ever heard of Viñales Valley? Located in the Sierra de los Órganos, it’s a place where dramatic rock formations will leave you awestruck, where tobacco farms are nestled and where the profound silence of the surroundings resonates with an unmatched serenity.
Encircled by mountains, this area is crowned as a UNESCO World Heritage Site and its rural landscape of farms and villages will make you feel a million miles from the hustle and bustle of the vibrant capital. This lush valley is a must-visit, where you can go horse-back riding, visit tobacco plantations, visit the impressive Mural de la Prehistoria, and beyond.
Interested? Visiting Cuba offers a unique opportunity to discover new dimensions and immerse in a timeless charm you never knew existed. With its captivating contradictions and enduring vitality, Cuba promises a travel experience like no other. From multi-centre holidays that combine exciting city life with sleepy villages to crafting five-star itineraries, our team is on hand to help you tailor the Cuban holiday of your dreams. All you have to do, is pick up the phone…
Love Cuba is the UK’s leading Cuba holiday specialist. Click here for more info on Cuba holidays, Multi Centre Cuba Holidays or Tailor Made Cuba Holidays please don’t hesitate to contact our friendly team of Cuba holiday specialists on 0207 071 3636 or email enquiries@lovecuba.com
