Cuba stands as a lasting example of how history, culture and tradition can shape the identity of a country. The Caribbean island is a popular tourist destination for its ability to allow visitors to “step back in time” to its roots, echoing the colonialism, revolution and resilience of its people that have shaped a culture proud of its journey.
A Brief History
Its history is one of struggle and creativity, where music, dance, art, and faith have served as expressions in both times of resilience and celebration. Whether strolling the colonial streets of Havana or listening to the rhythms of Son Cubano dance on the sea breeze alongside one of its many coastlines, it’s impossible not to soak up the deep-rooted culture of the island – which is not only preserved, but lived by its passionate locals.
In homage to its age-old traditions, once a year the country takes time for a celebration like no other – the Jornada de la Cultura Cubana (or Cuban National Culture Day), celebrated on 20th October. This national celebration invites all to reflect on the richness and diversity of Cuba’s national identity and marks a special tribute to the traditions, arts, and expressions that have shaped Cuba into what it is today.
The date marks the anniversary of a key event in Cuba’s history during Cuba’s first war of independence. Ten days after the call for independence from Spain and the abolition of slavery in Cuba, on October 20th 1868 in the city of Bayamo, Cuban rebels led by Carlos Manuel de Céspedes captured the city. This event also gave birth to the La Bayamesa, the current Cuban national anthem, which was sung publicly for the first time. So it’s a pretty big deal…
What to expect on National Culture Day

The festive day acts as more than just a historical commemoration, but rather as a time for reflection of the core values of Cuban society, such as the strong Afro-Cuban traditions in music, food and religion, revolution and national resilience, as well as the contributions of artists, writers and music to Cuba’s famous and unique identity.
Across the country, Havana, and especially in Bayamo, celebrations in the form of parades, concerts and ceremonies take place welcoming all to celebrate Cuban culture and its journey through time. Cultural events such as live concerts demonstrating traditional Cuban rhythms like Son Cubana, Rumba, Bolero and Salsa will fill the air, inviting all to dance, sing and celebrate in style. Art exhibitions will showcase painters, writers, photographers and sculptors who have stamped their place in Cuban history with famous displays of expression and passion, new and old. Educational activities are also organised by local schools and universities in order to educate and immerse those in attendance in enthusiastic re-enactments of significant historical events. This is in addition to specific workshops and presentations that allow attendees to delve deeper into key historical events.

To experience some of Cuba’s most vibrant and meaningful celebrations, head to Bayamo – the historic city where the national anthem was first performed. Here, the streets come alive with colourful parades, open-air concerts, and epic performances that fill the air with music, rhythm, and patriotic pride – offering a truly unforgettable celebration of Cuban culture.
Cuba’s rich culture, fascinating history, and warm, vibrant people make it a beloved destination for travelers worldwide. But for those looking to fully immerse themselves in what makes Cuba truly unique, there’s no better time to visit than during the Jornada de la Cultura Cubana. This dynamic celebration brings Cuba’s lively traditions to life, through music, food, dance, and art that spill into every street and plaza. Visitors are not just spectators, but are warmly invited to join in the festivities in true Cuban style, sharing in the deep sense of national pride that defines this extraordinary event.
So, pack your party pants and allow yourself to be drawn in by the rhythmic beat of the afro-Cuban drums and indulge in the warm spirit of the Cuban people, taking advantage of the unforgettable opportunity to experience Cuba in a true light and life – at its most expressive and authentic self, on this National Culture Day.
Love Cuba is the UK’s leading Cuba holiday specialist. Click here for more information on Cuba holidays, Multi Centre Cuba Holidays or Tailor Made Cuba Holidays – please don’t hesitate to contact our friendly team of Cuba holiday specialists on 0207 071 3636 or email: enquiries@lovecuba.com today.
