Intro
So temptation has finally got the better of you and you’re visiting Cuba for the very first time. The postcard-worthy beaches, rich local culture, fascinating history and pulsating cities are calling…just a few of the must-sees to tick off on the popular tourist trail. However, among the recommended places of interest and iconic landmarks, are the not-so explored locations – each deserving of the same glory.
In this article we’ll be shining a light on Cuba’s hidden gems, sharing some of the most beautiful yet lesser-known beaches, towns and experiences worth visiting during your travels. You never know, you may even surprise yourself…
Hidden Beaches
Beaches are Cuba’s bread and butter. It’s what the country is (arguably) most famous for, right? We’ve all heard of the big names like Varadero Beach, Cayo Coco, and Bay of Pigs, but there are dozens of other stunning swathes of sand waiting to be discovered. We’ve listed a few of our favourites worth sinking your toes into:
1. Cayo Jutías – An Island Escape
Cayo Jutías is a small island with a 3km-long white sand beach. If fewer crowds is what you’re after, this tropical gem is often almost deserted, making you feel as though you’ve got the entire island to yourself.
This beach is a popular day trip for visitors staying in the neighbouring Vinales Valley, and can’t actually be accessed independently (since there are no buses, hotels, local towns or taxis) unless you drive or book an excursion.
2. Playa Maguana – A Secluded Gem Near Baracoa
Tucked away on Cuba’s eastern tip, Playa Maguana offers calm turquoise waters and powdery white sands without the crowds. Surrounded by lush jungle, it’s the perfect spot for travellers seeking both tranquillity and adventure. The coral reef just offshore makes it a fantastic destination for snorkelling, with colourful marine life right beneath the surface.
3. Playa Jibacoa – Snorkeller’s Paradise
Halfway between Havana and Varadero, Playa Jibacoa is a hidden treasure that feels worlds away from the bustling resorts. Its shallow bay and vibrant coral reef make it one of the best snorkelling and diving spots in Cuba. With fewer tourists, you’ll often find yourself sharing the beach with locals, giving it an authentic and laid-back atmosphere – that’s how you know it’s worth visiting!
4. Playa Pilar – Inspiration from Hemingway
Located on Cayo Guillermo, Playa Pilar is a breathtaking stretch of sand that inspired Ernest Hemingway himself. Known for its soft, white dunes and crystal-clear waters, it’s often described as one of Cuba’s most beautiful beaches. Visitors can enjoy calm swimming conditions, fresh seafood at nearby shacks, and boat trips to explore the surrounding cays.
5. Guardalavaca – Tranquil & Authentic
On Cuba’s northern coast, Guardalavaca offers a quieter alternative to Varadero’s lively resorts. With its wide, sandy beach framed by lush greenery, it’s perfect for families and couples alike. The nearby coral reefs make it a popular snorkelling spot, while the town itself offers a glimpse into authentic Cuban culture and hospitality.
Small Towns
1. Trinidad – Beyond the Main Squares
Whilst you would have heard plenty about Trinidad itself, venturing beyond the tourist-frequented cobblestone streets reveals smaller surrounding communities that preserve the region’s cultural richness. From local pottery workshops to the nearby Valle de los Ingenios, visitors can experience a quieter side of Trinidad while still enjoying its UNESCO-listed charm.
2. Baracoa – Cuba’s First City
Nestled between ever-scenic mountains, rivers, and the sea, Baracoa is one of Cuba’s most unique towns and the country’s first colonial settlement. Famous for its cocoa production, lush tropical backdrop, and distinctive cuisine, Baracoa feels a world away from Cuba’s busier cities. Want to explore? Hike El Yunque mountain, kayak along the rivers, or simply wander its colourful, laid-back streets.
3. Remedios – For Its Colonial Charm
Often overlooked in favour of nearby Santa Clara, Remedios is a vibrant little town with a strong colonial character. Its central square, Plaza Martí, is one of Cuba’s most picturesque, framed by pastel buildings and a historic church. Known for its lively Christmas festival, Las Parrandas, Remedios offers a true taste of Cuban tradition, rich history and hospitality year-round.
4. Gibara – The “White Town”
Located on the northern coast of Holguín province, Gibara is a coastal gem nicknamed La Villa Blanca courtesy of its whitewashed buildings. This quaint fishing town has an artistic spirit, hosting film and cultural festivals, and boasts untouched beaches nearby. With its blend of seafaring heritage, historic architecture, and relaxed vibe, Gibara is perfect for travellers seeking real authenticity.
5. Bayamo – Birthplace of Cuban Independence
One of Cuba’s oldest towns, Bayamo played a pivotal role in the country’s history as the birthplace of the national anthem. Today, it retains a strong sense of pride and authenticity, with fewer tourists compared to other colonial cities. Strolling through its leafy plazas and historic streets gives visitors a deep sense of Cuba’s revolutionary spirit.
Unique Experiences
You can’t visit Cuba and leave without a story to tell. Most probably because there are so many unique experiences to be had here. From taking to new heights and whizzing through a canopy of trees to diving among a school of rainbow-coloured fish (and a shipwreck, or two), there’s plenty of adventure to be had by those eager to let their hair down!
1. Zip-line Over the Las Terrazas Eco Reserve
If you’re not afraid of heights, this cloud-scraping experience will see brave individuals take to the zip-line over the sensational Las Terrazas eco-reserve, nestled in the Sierra del Rosario mountains. Crowned as a Biosphere Reserve by UNESCO back in 1984, this sky-high experience will take your breath away. Other activities closer to the ground include hiking, natural pool swimming, and birdwatching – perfect if you’re a nature enthusiast.
2. Horseback Ride Through Tobacco Fields
If you like horses, a traditional horseback tour through the stunning Viñales Valley is a must on your itinerary. Mount your trusted companion and venture through Cuba’s rustic cigar region on foot (or should we say, hoof). This UNESCO World Heritage town and rolling countryside showcases an authentic corner of Cuba, where you can learn the art of cigar-rolling, meet the locals, and explore the local farms and attractions.
3. Ride in a Vintage American Car
Or if you’re looking for something a little faster paced, a classic vintage car ride in a 1950s American convertible is sure to do the trick. What better way to explore the hustle and bustle of Havana than by cruising along in an old-school whip? Stop for a cocktail at Hotel Nacional, visit the Malecon, 5th Avenue and other famous sights on this popular vintage tour.
4. Go Diving or Snorkelling in The Gardens of the Queen or Bay of Pigs
If you’re a snorkelling or scuba diving fan, you have to don your flippers at one of these famous diving spots. Explore Cuba’s incredible marine life by diving in the Gardens of the Queen, one of the world’s most pristine reef systems. Equally, the Bay of Pigs is another highly recommended spot rich with history and vibrant underwater ecosystems.
Practical Tips
Now that we’ve covered the best places to visit, it’s time to outline a few practical tips about how to get in touch, where to stay during your off-peak travels and what you can really expect upon visiting Cuba.
1. Where To Stay
Your itinerary is sorted, but you’re yet to secure somewhere to stay during your island hop. Luckily for you, we’ve got a little insider knowledge on the best hotels to frequent during your upcoming adventure – wherever you plan on heading!
2. What To Pack
- Light, breathable clothing – for the tropical climate, plus a light sweater for cooler evenings.
- Comfortable walking shoes – ideal for cobblestone streets, hiking trails, and exploring small towns.
- Swimwear & quick-dry towel – for hidden beaches, rivers, and waterfalls.
- Sun protection – high SPF sunscreen (very important), sunglasses, and a wide-brim hat.
- Insect repellent – especially useful in rural areas.
- Bottled water – staying hydrated is key.
- Basic medicines & toiletries – supplies can be limited in some of Cuba’s smaller towns.
- Cash in euros or dollars – ATMs are scarce outside major cities, so please be prepared.
- Spanish phrasebook or download translation app – helpful for navigating local interactions, although English is widely spoken.
3. What To Expect
Travelling to another country can be nerve wracking at the best of times, particularly if you’ve never visited before or want to broaden your horizons by exploring a new area. But with Love Cuba, you needn’t worry. Since we hold the crown as the UK’s leading Cuba holiday specialist, we know a thing or two about what to expect once you arrive.
Browse our recent blog articles for everything you need to know about your next trip to paradise:
4. How To Reach Us
Sounds tempting, right? You can book your off the beaten path trip to Cuba by contacting our friendly team of Cuba holiday specialists on 0207 071 3636 or sending an email to enquiries@lovecuba.com, today. With everything from Tailor Made Cuba Holidays to Multi Centre Cuba Holidays escapes available, we’ll organise everything for you – so all that’s left for you to do, is pack!
Love Cuba is the UK’s leading Cuba holiday specialist, offering award winning ATOL and ABTA protected holidays, contact the specialists today
